Consumer Choices 2026/2027

- Understanding Consumer Choices
- Attention Economy - AI-driven consumer choices
- Trends in Consumer Choices
- Perception
- Learning and memory
- AI & Data-Driven Consumer Behavior
- Predictive modeling and recommendation systems
- Motivation and affect
- Sustainability & Ethical Consumption
- The Self: Mind, Gender, and Body
- Personality and Emotions,
- Lifestyle and values
- Attitudes and persuasive interactive communications
- Decision making & digital nudging
- User Persona and Customer Journey
- Buying using and disposing as factors for consumer choice
- Group influence and social media
- Family influence
- Gen Z Financial Psyhology
- Income and demographics influence
- Culture and subculture
- Equity, Diversity & Inclusion (EDI) in Marketing

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Fonte: GOMP